Jeremy Scott for Swatch - Paris Launch

This week I was invited as a guest of Swatch Ireland to attend the Jeremy Scott Swatch launch in Colette boutique. As collaborations go this is on the money with three styles of avant-garde army candy inspired by pop culture excess: Lighting Flash, Winged Swatch and Swatch Opulence.  Scott's trademark wings also make a cameo fittingly reflecting 'how time flies' says the Missouri native. It was fitting that the soiree took place in Paris which Scott refers to as 'mon deuxième pays'.  After a few glasses of champagne and some Jeremy Scott / Swatch inspired hors d'oeuvres (no pics - I ate them all!), the party relocated to L'Arc restaurant including international Swatch members, journalists from i-D to The  Daily Telegraph and Scott's personal friend Leigh Lezark.. Well worth the 5am cab ride to Charles de Gaulle the following morning!

Jeremy Scott / Swatch watches are available in Ireland from Swatch, Grafton Street (01 672 9455), Weir & Sons (01 677 9678) and other stockists nationwide. www.swatch.com.

Colette Window

The Goods

The man himself

The fans

Signed watch

L'Arc de triomphe at night

Crowds outside Colette

Jeremy and I

Branding

View from my hotel room

L'Arc restaurant

Ms. Bardot at L'Arc

The t-shirt says it all!