Fashion's most avant-garde design house -
Maison Martin Margiela - launches the first MMM e-boutique on October 1st. As the 18th flagship store for the brand, the virtual space will parlay the Margiela ethos of no two spaces looking alike. Expect AW/11 collections for men and women played out in a post-modern space of photonegativity, processing codes and a retro MS-DOS font.
(Note: I'm thinking the MMM design team are Douglas Coupland fans). Even more exciting is the limited edition of its ‘5 zips’ leather biker jacket reinterpreted in glassed indigo cotton denom for the first time since 1999. Only 100 are available for men and women and are available exclusively online at
www.maisonmartinmargiela.com.
Margiela himself may have officiallyleft the building but it looks like the love for Belgian eccentricity is still very much open for business.
